Personal care producers have two major methods to get beauty products into your hands. There are the large corporations and the small businesses. The large ones do not have the time or manpower to formulate and actually make a face cream. They approach a manufacturer and enter into a contract to be supplied by that manufacturer.
That process frees them up to shop around for beautiful, mostly customized containers. You end up with eye-catching tubes or jars. I have a couple of those, I must confess. And my dresser is happy to have them. But I cannot now tell you how they improved my skin. Perhaps they did nothing for my skin, since all such beauty businesses get their fancy tubes filled from the same source.
Where is the Value in Personal Care Products From Small Businesses?
On the other hand, you have small businesses that focus on the product rather than the container. Their packaging will not be welcome at the White House. The media refers to them as product-based businesses. In other words, they are not selling you a hype or a hope. They put a real researched product in your hand. Such businesses choose to place value on the product you purchase rather than on its appearance.
Think of the number of beautiful personal care products you have had to throw away because they proved useless. You are sorry to see them leave your dresser; they looked so lovely. But you probably want your product to make you – not your dresser – lovely. Then contrast that with the one you bought on the off chance that it might work. It is working wonders, and despite its plastic container, you love it. The question you then have to ask yourself is this: Where is the Value in Personal Care Products?
Do you place greater value on the container or its effects on your skin? Our friends at Lovelier Shea Butter can easily answer that question for you. They even present their hand cream, Silky Super Hand Healing Balm, in a jar rather than in a tube. The logic is that products that come in tubes cause you to lose the last 20% of that product. No matter how hard you squeeze, that last 20% remains lost
They also insist on using a PP jar for their anti-wrinkle cream. A glass or acrylic jar is more attractive, but they believe the goal is to make you – not your dresser – more attractive. Their Elite Anti-wrinkle Cream does that by creating collagen in the skin with its Shea butter base. What Elifte does not do is cost you an arm and a leg for a glass or acrylic container.
Next time I go shopping for personal care products, I will be sure to place the value on their contents rather than on the container. How about you?
